Privacy Policy
Privacy Policy — PAWTECH
Last updated: February 2026 Entity: PAWTECH (operated by Ruben Verhagen, Netherlands) Website: getpawtech.com
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1. Who We Are
PAWTECH is an e-commerce brand selling smart dog gadgets online at getpawtech.com. We are based in the Netherlands and operate under Dutch and EU law.
Data controller: Ruben Verhagen / PAWTECH Rotterdam, The Netherlands Email: info@getpawtech.com
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2. What Data We Collect
We collect the following personal data when you shop with us or interact with our website:
Order & Account Data:
- Name, email address, shipping address, billing address
- Phone number (optional, for delivery updates)
- Order history and transaction details
- Payment method type (we do not store full card numbers — processed by Shopify Payments / Stripe)
- IP address, browser type, device type
- Pages visited, time on site, referral source
- Cookies and tracking pixels (see Section 6)
- Email address for newsletter and promotional communications
- Purchase history for personalised recommendations
3. Why We Collect It (Legal Basis)
| Purpose | Legal Basis | |---|---| | Processing your order | Contract performance (Art. 6(1)(b) GDPR) | | Fraud prevention & security | Legitimate interest (Art. 6(1)(f) GDPR) | | Analytics & site improvement | Legitimate interest (Art. 6(1)(f) GDPR) | | Email marketing | Consent (Art. 6(1)(a) GDPR) | | Legal compliance (tax, accounting) | Legal obligation (Art. 6(1)(c) GDPR) |
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4. How We Use Your Data
- Fulfil your order: Process payment, arrange shipping, send order confirmations and tracking updates
- Customer service: Respond to your questions, process returns and refunds
- Improve our store: Analyse browsing behaviour to improve product pages and user experience
- Marketing (with consent): Send promotional emails about new products, offers and tips — only if you opted in. You can unsubscribe at any time.
- Legal obligations: Maintain transaction records for tax and accounting purposes (required under Dutch law — 7-year retention)
5. Who We Share Your Data With
We share your data only where necessary:
| Recipient | Purpose | |---|---| | Shopify Inc. | E-commerce platform (stores your order data) | | Shipping carriers (PostNL, DHL, DPD) | Delivering your order | | Suppliers (CJDropshipping, AliExpress) | Fulfilling your order | | Klaviyo | Email marketing platform (if you subscribed) | | Meta / Facebook | Advertising (anonymised pixel data, if consented) | | Google | Analytics and advertising (if consented) | | TikTok | Advertising (if consented) | | Stripe / Shopify Payments | Payment processing |
We do not sell your personal data to third parties. Ever.
Data transfers outside the EU (e.g. to Shopify in the US) are covered by Standard Contractual Clauses (SCCs) or adequacy decisions under GDPR.
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6. Cookies
We use cookies and similar tracking technologies on our website. You can manage your cookie preferences via our cookie banner when you first visit.
Types of cookies we use:
| Type | Purpose | Can you opt out? | |---|---|---| | Essential | Store cart, session, login | No — required for the site to function | | Analytics | Google Analytics 4 — understand how visitors use the site | Yes | | Marketing | Meta Pixel, TikTok Pixel — measure ad performance | Yes | | Preferences | Remember your language and currency | Yes |
You can withdraw cookie consent at any time by clicking "Cookie Settings" in the website footer.
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7. Your Rights Under GDPR
As an EU resident, you have the following rights:
- Right to access — Request a copy of the personal data we hold about you
- Right to rectification — Ask us to correct inaccurate data
- Right to erasure ("right to be forgotten") — Request deletion of your data (subject to legal retention requirements)
- Right to restriction — Ask us to limit how we process your data
- Right to data portability — Receive your data in a machine-readable format
- Right to object — Object to processing based on legitimate interest (including direct marketing)
- Right to withdraw consent — Withdraw any consent you have given at any time
If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Dutch data protection authority: Autoriteit Persoonsgegevens (AP) autoriteitpersoonsgegevens.nl Tel: +31 70 888 8500
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8. Data Retention
| Data Type | Retention Period | |---|---| | Order data | 7 years (Dutch tax law requirement) | | Customer accounts | Until account deletion requested | | Email marketing | Until unsubscribe or deletion request | | Analytics data | 14 months (Google Analytics default) | | Support tickets | 2 years |
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9. Children's Privacy
Our store is not directed at children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us at info@getpawtech.com and we will delete it promptly.
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10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by email (if you have an account) or by displaying a notice on our website. The "Last updated" date at the top of this page will always reflect the current version.
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11. Contact
Questions about this Privacy Policy?
PAWTECH / Ruben Verhagen Rotterdam, The Netherlands Email: info@getpawtech.com Website: getpawtech.com